Have you tried Facebook Live?
- By Naomi Booth
So I have to be honest I missed Facebook Live going live - maybe you have too?
What is Facebook Live?
Facebook Live is what it says - you can stream live video of yourself onto Facebook for your friends and followers to see.
Why should I use it?
Well you don't have to - but have you noticed the number of videos and live feeds are growing on Facebook, you could join them! Here are a few reasons:
- Engage with your audience in a new way
They may be curious about the new Live feed and more likely to watch it. People like watching video - it is easier and more real than words.
- It is very personal
You can talk to your followers, show them who you are, you are a real person! Show them where you are now - maybe how you work, an event you are at, who you are meeting with.
- Facebook is prioritising Live now
They want more people to use it so are sharing the content more than normal page posts. Try it for yourself, Jessie from West Dorset Wedding Flowers found her first Live video was seen by over 800 people compared to her posts which get about half of that amount of views.
So how do I do it?
To go live using Facebook for iOS or Android:
- Tap What's on your mind? at the top of your News Feed
- Tap Live Video
- Write an optional description for your broadcast
- Tap Go Live to begin your broadcast
- Tap Finish when you want to end your broadcast
Do have a plan, think what your message will be, what action you want viewers to take - and then go for it... I hope to catch you Live soon.
Thinking of advertising with Facebook?
- By Naomi Booth
Taking the plunge into advertising on Facebook can seem daunting; maybe you have seen your online advertising money disappearing with little return? Here are a few practical tips to help get the most out of your Facebook advertising.
Make a status into an Ad and boost engagement
Create a status that will engage your current followers then you can make more of it by using 'Boost'.
Your Followers need to be excited about it, 'Like' it, 'Share' it and talk about it or you won't see the results you have hoped for.
Facebook is built on 'Friends'. You see things your friends like and they see things you like. Facebook knows the people you engage with most and will show them your status before others. Think about the people further out in your network - you may only see a status from them when they have a huge announcement like they are getting married and so many of their friends have liked an commented before you even get to see the post. Your ad works just like that!
So as you can see that is why getting Followers and Friends is so important to your business.
Employee advocacy - everyone can help
So how can you help get your ad out there? You may only be a small company, but asking your employees, partners, contributors, distributors to engage with you on social media will help share your ad to more of your followers and even get through to their friends and followers too.
Have you tried posting to local Buying and Selling groups on Facebook too? They all have different rules so do read them before sharing your post there, but they are watched by many people religiously so it may be worth the extra work.
How to make your ad engaging
- Always make the headine of your ad make people want to click-through, like or share your ad.
- Use images of what you are talking about. Some people will find including a photo of themselves will promote more engagment, others it will be about the new product features or special offer.
- Try video, more and more videos are exploding onto Facebook, is it time you joined them?
What are you competitors doing. As with all things in business it is a good idea to keep an eye on what is working for other people in your industry.
See what works for you
Once you have set up an ad, see how it works. Not every post is going to make the conversions you want it to, but if you analyse the data you can see patterns, what people like to engage with and what they aren't interested in.
I hope this has helped, if you would like me to look at how your business may benefit from using Facebook more do get in touch.
To plan for 2017
- By Naomi Booth
Making a plan for 2017
When we get to this time of year it is always good to take the opportunity to stop, enjoy the Christmas festivities, look back on the hightlights of the past year and then stop again and start to look forward!
So lets review together
What has your business done well this year, what are you proud of?
"I really liked this logo for Nick, can't wait to see the business cards and sign-writing..."
"I have also enjoyed doing newsletters this year, for Anousta, Hands on Life and Canvas. A thing of beauty that won't last more than a month, but can help those businesses get their messages and products out there via print, blog and email!"
"The Poundbury Florist website, she loves it and people are buying more from her online than before, so it works, that is why I like it. I also love the search on sixpennyhandley.info another website people just like because it does it's job!"
Who were your clients in 2016?
Our clients were small and medium sized businesses and organisations. Mostly local, but some further afield who we have only met once.
Did your brand and marketing reach the right audience?
Mostly. I think we need to move our branding on, to be more up-to-date, hence the new logo for social media and printwork in 2016. We need to make time to impliment that new branding on the website.
The old website now looks too cluttered and old-fashioned, time for an overhaul!
Our marketing online worked ok, we kept our clients in the loop about changes to domain-names via email and were inundated with domain renewal requests. We didn't sell ourselves much and could use more social media to keep us in people's minds.
Were our products right, did we meet expectations, are our prices competitive?
Looking forward to 2017...
Attract new customers
So it looks like a new website is on the cards for us...
- Who are our prospective customers?
- What are their needs?
- What will attract them?
- Are the colours right?
Check competitors for design, pricing and services offered.
Look after exitising customers
Plan a few more contact points via email or social media with our existing customers as the one we did worked well. Try a marketing calendar - you can download one online or why not pick up one cheap in the sales after Christmas!
Do we have any other services or products clients might not know we offer?
Can we use/create any tools to create a better experience for them?
Still more to think about - but it is a start and written down!!
What are your plans?
If you have plans we can help you with do give us an email or call 01725 552430.
Choosing logo colours and shapes
- By Naomi Booth
Logo Colours and Shapes
What do different colours and shapes mean to people?
Logo Colour Choice
Logo colour chouse speaks volumes to the customer. Think green and it is all about eco, high-end and growth. Like Waitrose, BP and Body Shop. What about yellow? Brightness, standing our from the crowd and value. Like McDonalds, SubWay and Lidl.
There is also the emotional side of colour - how they make you feel - I love the fantastic info graphic showing a huge range of logos and suggested emotions. How do they make you feel?
What about Logo Shape
Logo shape also conveys a sence of what your company is about.
Think of a circular logo like Intel, BMW and Starbucks. They have themes of inclusion, unity, stability and endurance.
And what about the harder looking rectangles and triangles? Companies like Mitsubishi and Adidas use these shapes to suggest balance, strength and masculinity.
It is interesting to look back at logos we have designed and see these choices come together to create logos that work.
The strong rectangle at the base of this logo reflects the strength of the project, the balance of man and nature is suggested with the tree softening the hard rectangular form. The green colour reflects the hope for ecological growth and prosperity that this charity offers.
Waistcoat Festival Logo
This circular logo speaks about the community as a whole, getting together and being involved. The blue and green behind are creating feelings of peace, inclusion and stability.
UK domain name price increase
- By Chris Booth
What has happened?
Nominet run the .uk domains. From March 1st, all .co.uk, .uk, .org.uk registrations and renewals will be charged at £7.19/year inc vat.
This will almost double the cost of domain names per year.
What can you do?
Ring us on 01725 552430 or email us before next Tuesday then we can renew all your UK domain names for up to 10 years at today's price - £3.35/year.
If you are have any questions call us on 01725 552430.