Thinking of advertising with Facebook?

- By Naomi Booth

Taking the plunge into advertising on Facebook can seem daunting; maybe you have seen your online advertising money disappearing with little return? Here are a few practical tips to help get the most out of your Facebook advertising.

Make a status into an Ad and boost engagement

Create a status that will engage your current followers then you can make more of it by using 'Boost'. 

Your Followers need to be excited about it, 'Like' it, 'Share' it and talk about it or you won't see the results you have hoped for.

Facebook is built on 'Friends'. You see things your friends like and they see things you like. Facebook knows the people you engage with most and will show them your status before others. Think about the people further out in your network - you may only see a status from them when they have a huge announcement like they are getting married and so many of their friends have liked an commented before you even get to see the post. Your ad works just like that!

Facebook Boost

So as you can see that is why getting Followers and Friends is so important to your business.

Employee advocacy - everyone can help

So how can you help get your ad out there? You may only be a small company, but asking your employees, partners, contributors, distributors to engage with you on social media will help share your ad to more of your followers and even get through to their friends and followers too.

Have you tried posting to local Buying and Selling groups on Facebook too? They all have different rules so do read them before sharing your post there, but they are watched by many people religiously so it may be worth the extra work.

How to make your ad engaging

  1. Always make the headine of your ad make people want to click-through, like or share your ad.
  2. Use images of what you are talking about. Some people will find including a photo of themselves will promote more engagment, others it will be about the new product features or special offer.
  3. Try video, more and more videos are exploding onto Facebook, is it time you joined them?

What are you competitors doing. As with all things in business it is a good idea to keep an eye on what is working for other people in your industry.

See what works for you

Once you have set up an ad, see how it works. Not every post is going to make the conversions you want it to, but if you analyse the data you can see patterns, what people like to engage with and what they aren't interested in.

Want more?

I hope this has helped, if you would like me to look at how your business may benefit from using Facebook more do get in touch.

Naomi

naomi@thewebbooth.co.uk

 

 

 

To plan for 2017

- By Naomi Booth

Making a plan for 2017

When we get to this time of year it is always good to take the opportunity to stop, enjoy the Christmas festivities, look back on the hightlights of the past year and then stop again and start to look forward!

So lets review together

What has your business done well this year, what are you proud of?

Naomi:
"I really liked this logo for Nick, can't wait to see the business cards and sign-writing..."

 Chase Technology Solutions

"I have also enjoyed doing newsletters this year, for Anousta, Hands on Life and Canvas. A thing of beauty that won't last more than a month, but can help those businesses get their messages and products out there via print, blog and email!"

Anousta Natural Skincare Products NewsletterImages: hands-on-life.jpg

Chris:

"The Poundbury Florist website, she loves it and people are buying more from her online than before, so it works, that is why I like it. I also love the search on sixpennyhandley.info another website people just like because it does it's job!"

Poundbury Florist websiteSixpenny Handley Website

 

Who were your clients in 2016?

Our clients were small and medium sized businesses and organisations. Mostly local, but some further afield who we have only met once.

Did your brand and marketing reach the right audience?

Mostly. I think we need to move our branding on, to be more up-to-date, hence the new logo for social media and printwork in 2016. We need to make time to impliment that new branding on the website.

The Web Booth new logo The Web Booth new header

The old website now looks too cluttered and old-fashioned, time for an overhaul!

Our marketing online worked ok, we kept our clients in the loop about changes to domain-names via email and were inundated with domain renewal requests. We didn't sell ourselves much and could use more social media to keep us in people's minds.

More questions...

Were our products right, did we meet expectations, are our prices competitive?

Looking forward to 2017...

Attract new customers

So it looks like a new website is on the cards for us...

  • Who are our prospective customers?
  • What are their needs?
  • What will attract them?
  • Are the colours right?

Check competitors for design, pricing and services offered.

Look after exitising customers

Plan a few more contact points via email or social media with our existing customers as the one we did worked well. Try a marketing calendar - you can download one online or why not pick up one cheap in the sales after Christmas!

Do we have any other services or products clients might not know we offer?

Can we use/create any tools to create a better experience for them?

Still more to think about - but it is a start and written down!!

What are your plans?

If you have plans we can help you with do give us an email or call 01725 552430.

Choosing logo colours and shapes

- By Naomi Booth

Logo Colours and Shapes

What do different colours and shapes mean to people?

Logo Colour Choice

Logo colour chouse speaks volumes to the customer. Think green and it is all about eco, high-end and growth. Like Waitrose, BP and Body Shop. What about yellow? Brightness, standing our from the crowd and value. Like McDonalds, SubWay and Lidl.

There is also the emotional side of colour - how they make you feel - I love the fantastic info graphic showing a huge range of logos and suggested emotions. How do they make you feel?

 Logos and colour

What about Logo Shape

Logo shape also conveys a sence of what your company is about.

Think of a circular logo like Intel, BMW and Starbucks. They have themes of inclusion, unity, stability and endurance.

And what about the harder looking rectangles and triangles? Companies like Mitsubishi and Adidas use these shapes to suggest balance, strength and masculinity.

Logo Design

It is interesting to look back at logos we have designed and see these choices come together to create logos that work.

Project Uganda

Choosing a colour for your logo

The strong rectangle at the base of this logo reflects the strength of the project, the balance of man and nature is suggested with the tree softening the hard rectangular form. The green colour reflects the hope for ecological growth and prosperity that this charity offers.

Waistcoat Festival Logo

Choosing a shape for your logo

This circular logo speaks about the community as a whole, getting together and being involved. The blue and green behind are creating feelings of peace, inclusion and stability.

UK domain name price increase

- By Chris Booth

What has happened?

Nominet run the .uk domains. From March 1st, all .co.uk, .uk, .org.uk  registrations and renewals will be charged at £7.19/year inc vat.

This will almost double the cost of domain names per year.

What can you do?

Ring us on 01725 552430 or email us before next Tuesday then we can renew all your UK domain names for up to 10 years at today's price - £3.35/year.

If you are have any questions call us on 01725 552430.

The Big Session

- By Naomi Booth

It was great to be part of The Big Session - The Sixpenny Sessions team is thrilled with the response which surpassed our expectations on every level.

Lupinis on stage with banners from Auraprint

There was a lot of preparation, my job mainly consisted coming up with the logo and poster to fit the new summer festival. Then there were signs and banners. Thankfully we had our Sixpenny Sessions banners from Auraprint which we could Big up by adding the poster but we felt although they would dress the stage well on the day (above)  we also needed to get out to more festival goesr so we used Auraprint again to print some unusual 1m square banners to catch the passers by eye...

1m square banners from AuraprintThe banners worked! Throughout the day people of all ages flocked to the village to enjoy live music from a broad selection of local musicians, plus children's workshops and delicious food all in the glorious setting of the village's cricket pitch. The sun shone and the Sixpenny Brewery ale flowed and all in all everyone agreed that it was a perfect little summer festival with a wonderful atmosphere. The line-up of music included Sixpenny Sessions favourites Big Joe Bone, TheLongTale, Mother Ukers, The Lupinis, Tom Clements, Break Cover, The Collaborators and headline act, The Hightown Crows. Plus there was a sneak preview of Larmer Tree Festival 2015 Breakthrough Music Award Act - The Villanovas.

Music workshops for children were held in the village hall and the hugely popular 'Baby Rave' for toddlers went down a storm with the under 3's. Outdoor activities included woodland crafts and a 'make a musical instrument' session, the products of which were later on display when some of the children were invited to "accompany" the fabulous Mother Ukers on stage with their newly produced ukuleles – a heartwarming spectacle.

Currently the total proceeds from the day stand at a staggering £4376.68, the Scouts have already purchased the defibrillator for the village and a healthy £3446.68 has gone into the Sixpenny Handley with Pentridge Community Fund. Well done everyone!! The Community fund offers small financial donations for local groups, organisations & small scale projects. If you would like to be put forward for consideration for Community Fund support please apply at: sixpennyhandley@dorset-aptc.gov.uk or Parish Office 01725 552211