Choosing logo colours and shapes

- By Naomi Booth

Logo Colours and Shapes

What do different colours and shapes mean to people?

Logo Colour Choice

Logo colour choice speaks volumes to the customer. Think green and it is all about eco, high-end and growth. Like Waitrose, BP and Body Shop. What about yellow? Brightness, standing our from the crowd and value. Like McDonalds, SubWay and Lidl.

There is also the emotional side of colour - how they make you feel - I love the fantastic info graphic showing a huge range of logos and suggested emotions. How do they make you feel?

 Logos and colour

What about Logo Shape

Logo shape also conveys a sense of what your company is about.

Think of a circular logo like Intel, BMW and Starbucks. They have themes of inclusion, unity, stability and endurance.

And what about the harder looking rectangles and triangles? Companies like Mitsubishi and Adidas use these shapes to suggest balance, strength and masculinity.

Logo Design

It is interesting to look back at logos we have designed and see these choices come together to create logos that work.

Project Uganda

Choosing a colour for your logo

The strong rectangle at the base of this logo reflects the strength of the project, the balance of man and nature is suggested with the tree softening the hard rectangular form. The green colour reflects the hope for ecological growth and prosperity that this charity offers.

Waistcoat Festival Logo

Choosing a shape for your logo

This circular logo speaks about the community as a whole, getting together and being involved. The blue and green behind are creating feelings of peace, inclusion and stability.

UK domain name price increase

- By Chris Booth

What has happened?

Nominet run the .uk domains. From March 1st, all, .uk,  registrations and renewals will be charged at £7.19/year inc vat.

This will almost double the cost of domain names per year.

What can you do?

Ring us on 01725 552430 or email us before next Tuesday then we can renew all your UK domain names for up to 10 years at today's price - £3.35/year.

If you are have any questions call us on 01725 552430.

The Big Session

- By Naomi Booth

It was great to be part of The Big Session - The Sixpenny Sessions team is thrilled with the response which surpassed our expectations on every level.

Lupinis on stage with banners from Auraprint

There was a lot of preparation, my job mainly consisted coming up with the logo and poster to fit the new summer festival. Then there were signs and banners. Thankfully we had our Sixpenny Sessions banners from Auraprint which we could Big up by adding the poster but we felt although they would dress the stage well on the day (above)  we also needed to get out to more festival goers so we used Auraprint again to print some unusual 1m square banners to catch the passers by eye...

1m square banners from AuraprintThe banners worked! Throughout the day people of all ages flocked to the village to enjoy live music from a broad selection of local musicians, plus children's workshops and delicious food all in the glorious setting of the village's cricket pitch. The sun shone and the Sixpenny Brewery ale flowed and all in all everyone agreed that it was a perfect little summer festival with a wonderful atmosphere. The line-up of music included Sixpenny Sessions favourites Big Joe Bone, TheLongTale, Mother Ukers, The Lupinis, Tom Clements, Break Cover, The Collaborators and headline act, The Hightown Crows. Plus there was a sneak preview of Larmer Tree Festival 2015 Breakthrough Music Award Act - The Villanovas.

Music workshops for children were held in the village hall and the hugely popular "Baby Rave" for toddlers went down a storm with the under 3's. Outdoor activities included woodland crafts and a "make a musical instrument" session, the products of which were later on display when some of the children were invited to "accompany" the fabulous Mother Ukers on stage with their newly produced ukuleles – a heartwarming spectacle.

Currently the total proceeds from the day stand at a staggering £4376.68, the Scouts have already purchased the defibrillator for the village and a healthy £3446.68 has gone into the Sixpenny Handley with Pentridge Community Fund. Well done everyone!! The Community fund offers small financial donations for local groups, organisations & small scale projects. If you would like to be put forward for consideration for Community Fund support please apply at: or Parish Office 01725 552211

Designing for Print

- By Naomi Booth

Conygar Coppice FlyersSometimes it seems I go months without doing any print work and this month I seem to be doing little else. It is great producing something that people will physically use to promote their business or event.

My run of print work started with Anthony Brown's request for flyers to promote his business Conygar Coppice at the River Cottage Spring. He builds roundhouses, runs roundhouse building workshops and does lots of other woodland crafts and teaching.

The request for flyers soon turned into 2 flyers, and then two flyers and a banner for his stall and "livery" for his trusty Landrover.

He asked me to find a printer with a quick turnaround and good quality printing... so I used Auraprint. Jenny from Yummy Jam has printed my recent work for her using them and had been very impressed with their customer care and prompt delivery.

Conygar Coppice Stickers

Conygar Coppice @ River CottageAuraprint's website was easy to use and the order came through very promptly. We did need to reorder the flyers and the team at the end of the phone were fab, especially as we were now getting very close to the show... so they made sure my order which wasn't placed until 11:45 on Tuesday was through the printers and in the post and on my doorstep the following morning... This fabulous and professional service meant Anthony could go and look fabulous and professional in his turn at the River Cottage Spring Food Festival (and I could go on holiday with the peace of mind that everything was sorted!)

Happy Spring Everyone!


Google Search Changes – What happened?

- By Chris Booth

Google Search Changes – What happened?

You may not have noticed but a lot of fuss has been made about recent changes to Google's search engine.  In practice those changes do not seem to be as significant as the hype suggested or as serious as people may have feared.  However the fact is that many older websites are not doing so well with Google as they used to.

If your website doesn't resize itself to fit mobile phones then it may have moved down Google's search results by one or more places.

What did Google do?

Google now keep 2 indexes - one for desktop computers and laptops and another for mobile phones and tablets.

  • When someone searches using a computer the results will be as they always have been.
  • When someone searches on a phone or tablet they get the new index that favours sites that work best on phones.

That is - Google now deliver different search results to different devices.  Phones get different results to computers.

Does this affect me?

If your site is already "mobile friendly" then any affect from this change is likely to be positive.  Your site can only benefit from this change.  Otherwise ask yourself these two questions

  • Are my customers finding me using phones?
  • Do my competitors have sites that work on mobile phones?

If either of your answers is "yes" then you should consider updating your site.  If both your answers are yes then you should probably take the site upgrade for granted and consider when you can get you site reworked.

To answer the question "How does this affect me?" in a more concrete way - try similar searches using a desktop computer and a phone and see where you come in each search.  You can also use a Google tool to check if your site is mobile friendly or not.

What is the affect now?

If you try similar searches on desktops and phones you will find that, on the whole, the differences are small.  Sites are only moving by a couple of positions.

Crystal ball time – where does this lead?

I think that while current changes are small, the future is mobile.  I think we probably have plenty of time to get ready for it.

The writing is on the wall for Microsoft's dream of computers in every home.  The fact is that most people don't need a computer now and probably never did.  I think that, if anything, Google is actually late in making this change and is being a bit conservative here.  For me, that is borne out by the relatively small drop most sites are suffering.

I see four things happening here...

  • The changes aren't finished yet.  Google has a new search but is still tuning it.  If the newly promoted sites appear to serve visitors as well as the demoted ones did then the changes will stick.  Otherwise they will be reversed.  Google will be watching how each and every site fares and they will sink or swim on their own merits.
  • The effect of this change will become more pronounced.  If visitors seem to like the changes I think Google will stop being so conservative.  At this point non-mobile sites will really suffer.
  • This will affect desktop search.  Google are always looking for a way to separate "good sites" from "bad sites" they will use any criteria they can do deliver better search results.   If Google find a way to use their "mobile friendly" data to see who is trying the hardest then I think they will.
  • I think that Google will take their time.  They don't have much competition.  They can afford to move slowly and carefully.

What should I do now?

Check your site - is it mobile friendly?

Search for your site using first a computer and then a phone – is it suffering?

If you are worried contact The Web Booth for advice.